How customer data should shape everything from your UVP and copy, through the way your team will speak to your customers?
A great chat with Helen Peatfield.
Here are some of the resources she mentioned:
Justin Blackman: https://prettyflycopy.com/
Joel Klettke's newsletter: https://businesscasualcopywriting.com/
5 Stages of Awareness (overview for people who can't get hold of Breakthrough Advertising by Eugene Schwartz): https://copyblogger.com/blog-selling/
Find Helen on: